The most economical way to improve your ranking in unpaid search results and increase targeted traffic to your website is through Search Engine Optimisation. Argot Media Group are experts in understanding the algorithms and keywords needed to get your business ranked organically within the first page results of all major search engines. We can optimise your current website or deliver a complete SEO strategy for your online presences while adhering to the highest industry standards in design, development and implementation of web applications.
Online marketing offers the richest targeting opportunities of any media – often reaching a global target audience. But without an understanding of advertising trafficking, your online media spend may be wasted. It is critical to blend the placement of ads on high profile channels such as Facebook and YouTube with local websites to ensure your online marketing reaches the appropriate audience at the optimum time of day. Argot Media Group can assess your company’s needs and recommend the correct approach for media spend and ad placement – ensuring any budget you allocate to online marketing will have a better chance of delivering ROI.
Google Analytics can provide rich insights into your website traffic and marketing effectiveness if you have a skilled professional helping you take advantage of what it offers. Argot Media Group can integrate Google Analytics into your website and also offering training to teach you how to use the data and post click metrics to base business and marketing decisions on consumer insight and not just instinct. By integrating Google Analytics with their websites our clients have improved their site visits, click through rate and understanding of their online audience.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay a publisher when the ad is clicked. This is a useful strategy for businesses that are interested in online marketing and ad placement, but do not have the budget to ‘rent’ out spaces on high profile channels. Argot Media Group can recommend the right PPC strategy for your business. We help our clients place PPC ads on Facebook, Google Ad Words that are regionally targeted and aimed at consumers with interests relative to your service offerings.
A web feed or news feed is a data format used for providing users with frequently updated content. Content distributors syndicate a web feed, thereby allowing users to subscribe to it. This is used by brands and websites that want to regularly update subscribers on the latest news, deals and promotions their business is offering. Our team at Argot Media Group create and build customized web feeds and can explain how this online strategy may simplify your online marketing efforts yet still reach those highly interested in your products and services.