Most of us now use Facebook. Whether you love it or hate it, there is no denying Facebook can be a valuable social channel for promoting your business.That’s not to say it’s for everyone. A social media strategy is only appropriate for businesses that have the relevant target audience. However, if you currently have a loyal fan base or wish to grow your advocate network, you may be considering advertising to this audience. Argot Media Group can create Facebook widgets, tabs and applications as well as enable Facebook Share and Connect with your campaign or website.
You may also want some creative direction when considering a Facebook campaign. Argot Media Group can suggest a digital strategy to engage with your fan base and through fresh design and Flash animation - bring it to life.
If you have a company then you should be using Twitter. There’s no excuse, even if it will deliver an ROI of zero. The fact is setting up an account, then building a small number of followers takes no time at all and one Tweet a day can’t be too time consuming. Twitter is a way to build PR around your brand in targeted updates that reach those interested in your profile. Using it effectively can have an impact and it is also a valuable research tool. Our strategist can explain how to use Twitter for your business and our technical team can integrate the Twitter API with any website or campaign.
YouTube has now become a flexible platform for business to build online brand awareness and leverage their service offerings. Video content is a way of reaching a vast Global audience without attracting the cost of TV broadcast – which means in most cases, a social company will need a YouTube page. For companies that have a YouTube page, but want to get a bit frivolous online Argot Media Group can build interactive YouTube takeovers using Flash animation. For example see here.
Our social media strategists at Argot Media Group helped to pioneer the industry. Through a lot of trial and error they can now give educated advice as to whether social media strategy is right for our clients and offer recommendations on its implementation.
Facebook, YouTube and Twitter are constantly evolving and these days most consumers expect brands to have a robust online presence that shows its social, human side. If you’d like to know how and where to begin or want to explore how you can use social media to reach your target audience, Argot Media Group can consult on an hourly or per project basis.
The use of social media tools return valuable information about consumers that businesses can use to guide their marketing decisions. If you have a business or campaign website, Facebook presence , YouTube or Twitter profile you can check daily statistics that record site activity and Global online reach. Most of the tools to monitor this online behaviour are free, but need to be enabled and understood to bring meaning to the data. Argot Media Group can help to correctly set up your online analytics accounts and offer training by the hour to explain how these statistics can be used to improve future social campaigns and advertising spend online.